BIC Sport, a pioneering brand in the watersports industry, has been synonymous with innovation and quality since its inception in 1979. Leveraging its parent company's expertise in manufacturing and design, BIC Sport quickly became a leader in producing durable and high-performance windsurf boards, surfboards, kayaks, and paddleboards. Known for making watersports accessible to a broad audience, BIC Sport products are celebrated for their durability, affordability, and user-friendly designs. Over the years, the brand has nurtured a global community of watersports enthusiasts, fostering a passion for adventure and a deep connection with nature.
